Michael Jordan not only revolutionised basketball, he also dictated fashion on and off the court and became a sports icon that has continued to reign over the years.To get more news about cheap air jordan shoes china, you can visit nkspaces official website.nkspaces2010
The premiere of the documentary "The Last Dance" made us all remember 'His Airness' and everything that influenced him. He was and is much more than a basketball player.
With the advancement of technology and science that take leaps and bounds every year, Jordan's sneakers were transformed and what happened a few years ago, is no longer today. Jordan's legendary sneakers today would be too heavy to play in for current players, however they became a cultural beacon that still resonate around the world.In 1984, there was no social media and television was the primary means of communication at the time Jordan arrived, quickly becoming a global phenomenon.
However, at the time, there were some doubts about Jordan's potential on the court, but after he won the NCAA National Championship and led the United States at the 1984 Olympics in Los Angeles, brands were falling over themselves to endorse the next big thing, at a time when monster sports endorsements/contracts didn't exist, the same way they do today.
Jordan had offers from Converse, Adidas, and Nike in footwear, while McDonald's, Coca Cola, and Chevrolet lined up forhis signature to endorse their products.
Initially, Jordan leaned towards Adidas and when he went to the interview with Converse, he was offered to continue with the same path they took with Magic Johnson and Larry Bird, but their aspiration was something more.
David Falk, Jordan's agent was inclined to Nike, but Michael did not even take them into account, so Falk turned to Jordan's parents to try to convince him. "Look, if we're going to represent your son, he has to trust me. I wouldn't ask for this if it wasn't worth it, " Falk told MJ's parents, in an excerpt from Basketball: A Love Story, so they convinced him to take a flight to Oregon.When he arrived at the Nike offices, they put a video of his highlights from North Carolina and the Olympics with the background song Jump, by The Pointer Sisters. After that conversation with the managers of the brand, came Mike's conviction: "No more meetings. This is it."
But there were different ways to promote the image of Jordan, from sneakers, headbands, sweatbands, shirts, etc. Back then, no basketball player had his own line, as was the case with tennis players.
Falk spoke to his friend Rob Strasser, a former Nike executive, to inform him that if he wanted to sign Jordan, he needed to treat him as a tennis player. "We might consider giving him his own line of shoes and clothes. What do you want to call the line?' Strasser asked Falk. Days later the idea came to call it Air Jordan.
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